No way will food culture mag Eat Me (now on its fourth issue) outsell the celeb endorsed Jamie, but I think it's a stronger and more likeable product from a purely editorial perspective.
There's none of the self-congratulatory back slapping and crass attempts to sell you a JO endorsed salt and paper grinder set here. This looks and feels like a mag that is being written and produced by an editorial team that is doing it for the love of it. The editor is Max Wilson and his background in graphics and design are obvious on every page.
The Heston cover shoot by
Ben Ottewell is a good 'un, as is the one with Nuno Mendes by
Alexander Missen.
One grumble - it's followed Jamie down the matt paper route, which seems odd. To me, the pictures in Jamie invariably look cold and way too black thanks to the paper - the last thing you want from food photography.
Good luck to the Eat Me team - it won't be easy to make money from this mag but it deserves to survive.
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