Saturday, 8 January 2011

Cover of the Week: Tatler, February 2010 issue

OK, so Warhol-style images have been done a million times before on covers and elsewhere, but this one is the perfect example of 'right person, right time'.

There was obviously an element of luck here but to produce this cover on the day Kate and Wills announced details of their wedding (on Twitter - why???) was a fantastic bit of work by Tatler. It not only got great standout on the newsstand but was also picked up and reproduced all over the news media to illustrate the story about Kate using a car not a carriage to get to the Abbey (shock horror...).

It was clearly a brave decision to go down this road - it's a million miles away from the usual Tatler covers - and was a clever solution to the obvious problem anyone is going to have producing an original cover featuring Kate Middleton - she isn't going to be agreeing to any exclusive magazine photo shoots any time soon.

The graphic art was by David Newton. Haven't had the pleasure of working with David yet but he has a great list of magazine clients, including Wired and Esquire so feels like a guy my picture editor should be speaking too.

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