Launch: Port magazine + Shortlist Mode

Gorkana alerted me earlier this week to the forthcoming launch of a new upmarket quarterly men's mag called Port. First issue is due out in March.

The proof of the pudding will be in the editing but the video trailer doesn't excite me - Port is selling itself as an 'intelligent' style mag for men yet the most prominent endorsement on the trailer is from Jon Snow, who thinks refusing to wear a poppy to honour our war dead when presenting Channel Four News is clever. GQ already gives me a monthly mix of style and good stuff to read - I'll pass on Port.

I'm rather more excited by the launch of Shortlist's latest spin-off - also a mens style mag and also launching in March. Shortlist Mode will appear to coincide with the spring/summer and autumn/winter collections in 2011, with a free circulation of 250,000. Good luck with that one guys - the Shortlist team has yet to produce a dud product and this one sounds like another winner to me.