Cover of the Week: Esquire (Spain) Dec 2010

It's hard to be a racing driver and not look cool - even harder if you drive for Ferrari. But Fernando Alonso pulls it off. In a pit lane packed with babes and babe magnets, the sulky Spaniard resolutely refuses to conform and continues to sport the sort of haircut most of us abandoned in our early teens.

That creates something of a problem for Andres Rodriguez, Editor of Esquire's Spanish edition. If you are editing in the UK and get some studio time with Lewis Hamilton you can pretty much do anything you like with him and you know you'll get a cover shot out of it. But Fernando is clearly a different kettle of fish.

The solution? Get Nicolas Guerin to shoot him head and shoulders with his eyes shut in black and white and then rotate the image through 90 degrees (see left). This is great work.